Every Product Tells A Story Puzzles professor of English and Comperative

professor of English and Comperative Literature at the University of Toronto

Things take a new turn when the not-so-cool Rowley becomes quite popular

Yet handling color effectively does take both confidence and a degree of expertise

where they were served to the Olympic athletes

from art to the history of technology and together build a story that gives real insight into civilization

Every Product Tells A Story Puzzles professor of English and ComperativeGood products do not appear from nowhere. In the beginning, there is always an idea, which turns into the final product after a long development process and countless prototypes. But where do these ideas come from and how do designers get their motivation? Using a total of 21 examples, all of which received a distinction in the Red Dot Award: Product Design, the book explains where the inspiration for the concepts derives from and which human needs